Natura and Aura paints use an innovative water colorant system

July 24, 2011

The owner of  Mallory Paint talks about Natura Paint from Benjamin Moore

Natura Interior Waterborne Eggshell (513) is a premium-quality, zero-VOC paint that provides a durable, washable and fade-resistant finish. Natura Interior Waterborne Eggshell (513) is ideally suited for residential applications. Unlike conventional zero-VOC paints, Natura remains zero-VOC even after tinting, which means it remains virtually odorless regardless of color.

  • Virtually odorless
  • Zero VOC’s regardless of color because of the BM unique colorants
  • Quick return to service
  • 100% Acrylic
  • Provides a durable, Washable film
  • Spatter-resistant
  • unlimited color selection
  • one hour recoat for quick return to service
  • Self priming on most surfaces
  • Carries the Green Promise designation.
Colors Available: White, Available in any Benjamin Moore ColorLearn more about Aura Paint from Benjamin Moore Paint
Benjamin Moore Low VOC Paint Benjamin Moore Low VOC Paint


Jim Mallory: Hi, I’m Jim Mallory – Mallory Paint Store. For years, people – homeowners, contractors, and designers – have been specifying Benjamin Moore products, a lot because of our color line, but a lot, also, because of our great products. So, I’m here to talk to you today about two of our great products that we have. One of them would be the Natura product. Natura is the only product that can be manufactured to any color out there totally zero VOC. We do it by using a proprietary tinting system and a propriety water-born colorant, and we can make any color under the rainbow totally zero VOC, being the healthiest product on the market. The other product would be our Aura product, which we actually designed first. It’s our best performing product. You can go white over red with the product, or red over white with the product in two coats without a primer. It’s also the most durable product on the market and it uses the same water-based technology. The water-based pigment with the water-based paint works much better and responds much better than a universal tint, which is an oil-based tint with a water-based paint that we’ve been using for years and years.

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