In 1883, Benjamin Moore and his brother Robert started a paint business at 55 Atlantic Avenue in Brooklyn, New York. They had only a mere $2,000 to invest. The company was initially called Moore Brothers, and its first product was Calsom Finish, a wall coating. Within a year, the enterprise had made a profit. Unfortunately, in 1884, the building on Atlantic burned to the ground. Yet the brothers were back in business three days later in a new location, displaying a tenacity that would serve their company well throughout its long life. Benjamin and Robert established a New York corporation in 1889; soon after, they incorporated in New Jersey, the company's current home.
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